Pamela's journey began in her aunt's humble kitchen, where she first started experimenting with natural ingredients to create skincare remedies for herself and loved ones. She always had a deep passion for skincare and had a realization of the limited options available for those with sensitive skin. Motivated by her own struggles with sensitive skin, Pamela realized that many individuals face similar challenges and lack access to products that truly understand their unique needs. As a Latina herself, she noticed a lack of representation and diversity in the skincare industry, especially when it came to Latina-owned brands. Motivated by her own experiences and the desire to fill this gap, Pamela embarked on a mission to create a brand that celebrates and caters to diverse skin types.

Pamela's dedication to skincare started during her college years, where she pursued a degree in Health Science with the initial goal of becoming a dermatologist. Through her studies, she gained a profound understanding of the intricacies of health and the importance of using gentle, nourishing ingredients. Armed with knowledge and a strong desire to help others, she channeled her expertise into formulating products that are not only effective but also safe for sensitive skin.

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